Fairhope's MF Casuals undergoes name change to "Casual AF" to entice younger shoppers.

 One of Fairhope's staple businesses downtown M&F Casuals, a women's clothing store, decided to undergo a change in it's business model to attract younger shoppers. After seeing the controversy and success of the 2020 "WTF" lighting of the trees T-Shirts, the M&F owners saw a golden opportunity. The clothing store will be selling it's normal products, but will infuse the luxury women's clothing with CBD oil and offer vaping products as well. Be on the lookout for the Instagram influencers hired by Casual AF to display their new products.